The Web Mechanics
Conceived with the motto ‘fashion speaks louder than words’, Bang On Attires is the apparel initiative of Sheeba Arora & Ravneet Arora. An exquisite designer boutique, where womanhood is embraced and celebrated, in style. Bang on Attires runs on the belief that every woman is one-of-a-kind and has unique fashion taste and needs. Going by that note, the brand hand-curates exclusive, customized ethnic and Indo-western attires for parties and festivities, that bring out the classy, sophisticated fashionista in you! Warding-off the boundaries of age, it puts forth fantastic collections of outfits for women of all age groups.
Bang on Attires is a space where the spotlight is on all the gracious, the aspirational women out there. Ergo, based on this keynote we started working on the logo creation. For the bold, feminine part of the brand, we have infused the royal and suave pink and purple hues on the base. In the middle, a geometric rose flower patterning, which is considered as a token of attractiveness, admiration, and appreciation, has been carved. To give a voguish, modern touch to the brand’s logo, we have customized Myriad Pro font and played a little around the ‘A’ letter in the brand name.
Branding- Visiting Cards & Tags
Following the central theme of the brand, we started ideating on designing and executing the branding. Bang on Attires is for today’s independent women. Therefore, we decided to extend an elegant yet fierce touch to the visiting cards and tags.
The visiting card has an imprint of the punch line: ‘Wear a Smile’ in fonts- Sign Painter & Poppins. The punch note strongly suggests the brands’ notion of designing a gorgeous, custom-made attire and turning a woman’s dream of wearing it, flaunting it, and swirling in it with a wide smile.
For tags, we formed-out a storyline as to what a woman must feel when she adorns herself with our attires. The idea behind incorporating this personal touch was to build a solid connection with the buyer and to spread a flare of happiness, instill confidence, and make the wearer admire her inner beauty. Font styles that have been used for tags are Source Serif Variable and Poppins.