Search Engine Optimization (SEO) is a digital marketing tool that aims to bring online success to companies. Considered to be an important aspect of digital marketing, SEO supports brands to create maximum reach amongst the target audience and provides credibility to businesses. Initiating an effective SEO strategy helps in increasing website visibility on search engines and boosting the quality and quantity of the flow of traffic.

Search Engine Optimization is a ranking machine. In the process of answering user queries, it discovers and scrutinizes the content that is most likely to answer the queries, which is known as “crawling and indexing” and order or rank them at the top of the list, which is called as “ranking”.

SEO is vital for visibility and searchability, but there are many other valuable benefits that SEO renders, which make it the most important digital marketing practice.

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Here are 6 Reasons Why SEO is Important for Online Success